Privacy Policy

AURA SOL Swimwear is the data controller responsible for your personal information. For any privacy request, contact our Data Protection Officer at support@aurasol.com or by post at KHS-773, Bisrakh, Greater Noida, Uttar Pradesh, 201306.

We collect the following categories of personal data:

• Identity & contact data: name, email, phone, billing and shipping address.
• Order & payment data: items purchased, order value, transaction ID. Full card details are processed directly by our PCI-DSS Level 1 certified payment providers (Shopify Payments, Stripe, PayPal) and are never stored on our servers.
• Account data: login credentials, wishlist, order history, preferences.
• Technical data: IP address, browser type, device identifiers, operating system, referring URL.
• Usage & marketing data: pages viewed, products browsed, click paths, marketing consents.

We use first-party and third-party cookies, pixels, SDKs and tracking tags to operate the site, remember your cart, measure performance and deliver personalised advertising. The trackers we deploy include:

• Google Analytics 4, Google Ads Conversion Tag & Google Tag Manager — audience, conversion and remarketing measurement.
• Meta Pixel & Conversions API — Facebook and Instagram advertising, conversion tracking and lookalike audiences.
• Microsoft (Bing) UET Tag — Bing Ads conversion tracking and remarketing.
• TikTok Pixel & Pinterest Tag — social conversion and retargeting (where enabled).
• Shopify essential cookies — cart, checkout, fraud prevention, security.
• Klaviyo — email and SMS marketing analytics.

On your first visit our consent banner lets you accept, reject or granularly configure non-essential cookies. You can change your preferences at any time via the “Cookie settings” link in the footer.

We process personal data to: (a) fulfil and deliver your orders; (b) provide customer service; (c) process payments and prevent fraud; (d) send transactional emails; (e) send marketing communications where you have opted in; (f) personalise product recommendations; (g) improve our site and products; (h) comply with legal obligations (tax, accounting, consumer law).

• Contract: processing orders, deliveries, returns.
• Consent: marketing emails/SMS, non-essential cookies, personalised ads.
• Legitimate interests: site security, fraud prevention, product analytics.
• Legal obligation: invoicing, tax and consumer law compliance.

We share data only with vetted processors under Data Processing Agreements: Shopify (e-commerce & hosting), Stripe / PayPal / Shopify Payments (payments), DHL / FedEx / UPS / national carriers (delivery), Klaviyo (email/SMS), Google, Meta and Microsoft (advertising), and our accounting and legal advisors. We do not sell your personal information.

Where personal data leaves the EEA/UK it is protected by Standard Contractual Clauses and, where relevant, the EU–US Data Privacy Framework.

Order and invoice records are retained for 10 years to comply with tax law. Account data is retained while your account is active. Marketing data is retained until you withdraw consent or after 3 years of inactivity.

You have the right to access, rectify, erase, restrict or port your personal data, and to object to processing. California residents (CCPA/CPRA) additionally have the right to know, delete, correct, and to opt out of the sale or sharing of personal information and of targeted advertising. To exercise any right, email support@aurasol.com. We respond within 30 days. You may also lodge a complaint with your local supervisory authority (e.g. the CNIL in France, the ICO in the UK, or the California Privacy Protection Agency).

• Marketing emails: click “Unsubscribe” in any email or email support@aurasol.com.
• SMS marketing: reply STOP to any message.
• Cookies & ad tracking: use our Cookie settings link, or opt out via youronlinechoices.eu, optout.aboutads.info, and browser Do-Not-Track / Global Privacy Control signals, which we honour.
• Sale/sharing (CCPA): use the “Do Not Sell or Share My Personal Information” link in the footer.

The site is served over TLS 1.3. Payments are handled by PCI-DSS Level 1 certified providers. Access to personal data is limited on a need-to-know basis and protected by multi-factor authentication.

Our site is not directed to children under 16 and we do not knowingly collect their personal information.

Questions about this policy? Email support@aurasol.com or write to AURA SOL Swimwear, KHS-773, Bisrakh, Greater Noida, Uttar Pradesh, 201306.